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[Free Download] Nick Shackelford – How to Run Facebook Ads 2.0



Nick Shackelford – How to Run Facebook Ads 2.0

Today, in many ways with the integration of AI, advertising on Facebook has never been easier for total beginners! As long as you’re following an updated framework for what’s working now and not relying on what worked in the past, you can very often double, triple, or even in some cases 8x your return on ad spend!

Yet many (your competition) are still doing what they’ve always done and have become content with subpar results. They’re asleep at the wheel and right now it’s your chance to create ads that out-convert, out-sell, and out-smart anyone in your industry.

Which is why we UPDATED THIS ENTIRE PROGRAM and brought in 3 world-renowned advertisers to show you that today, when done right, Facebook ads can even be a bigger opportunity than they were even pre iOS 14!


Today nearly everywhere you look there’s a new “guru” popping up pushing outdated tactics, “hacks”, or short term fixes that promise to “make it rain”.

But unfortunately as you know if you’ve ever tried to run ads…much of it is all BS.

Maybe 10 years ago you could get away with something like a boosted post, but those days are long gone. Remember this…

Most short term fixes create long term problems. Many of today’s tactics are tomorrow’s tech issues. And that cool ninja “hack” just got your account banned.

Today more than ever before, if you want to succeed using Facebook ads, instead of using this kind of “spray and pray” approach, you need to be using…

How To Run Facebook Ads 2.0

The Ultimate “Sales Doubler” For Any Business, Budget, Or Background



How to Run Facebook Ads 2.0 Updated Course by (Nick Shackelford)

In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”…this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.

  • Lesson 1: Welcome To “How To Run Facebook Ads 2.0”
  • Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
  • Lesson 3: The 25 Essential Key Terms You Need to Know
  • Lesson 4: Setting Your Margin To Get Started
  • Lesson 5: How To Set & Hit Targets (ROAS)
  • Lesson 6: Facebook Ads 2.0 Account Set-up Part 1
  • Lesson 7: Facebook Ads 2.0 Account Set-up Part 2
  • Lesson 8: Creating An Easy-To-Use Dashboard


Module 2

Top Of Funnel Prospecting – Finding Your
Target Market Everytime

This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!

  • Lesson 1: Prospecting Overview
  • Lesson 2: How To Easily Plan Your Media (Template Included)
  • Lesson 3: Naming Conventions & Navigating Your Dashboard
  • Lesson 4: Campaign Structures (Prospecting)
  • Lesson 5: Audiences (Prospecting)
  • Lesson 6: Proven Tests You Can Run (Prospecting)
  • Lesson 7: Creative Examples (Prospecting)
  • Lesson 8: Demo: Prospecting, Campaign Setup, & Launch


Module 3

Middle Of Funnel – Re-Engagement To Drive
Massive Traffic

In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!

  • Lesson 1: Re-Engagement Overview
  • Lesson 2: Campaign Structures (Re-Engagement)
  • Lesson 3: Audiences (Re-Engagement)
  • Lesson 4: Pages To Drive Traffic To (Re-Engagement)
  • Lesson 5: Copy Differences at Re-Engagement
  • Lesson 6: Creative Examples (Re-Engagement)
  • Lesson 7: Tying It All Together (Re-Engagement)


Module 4

Bottom Of Funnel – Remarketing For Scaling & Sales

This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.

  • Lesson 1: Remarketing Overview
  • Lesson 2: Campaign Structures (Remarketing)
  • Lesson 3: Remarketing Audiences & Adsets – Explanation
  • Lesson 4: Remarketing Audiences & Adsets – Execution
  • Lesson 5: Pages To Drive Traffic To (Remarketing)
  • Lesson 6: Creative & Copy Examples (Remarketing)
  • Lesson 7: Tying It All Together (Remarketing)


Module 5

Ad Creative That Consistently Converts

In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!

  • Lesson 1: How To Structure High-Converting Ad Creative
  • Lesson 2: The Most Effective Ad Copy Formulas
  • Lesson 3: Breaking Down Ad Creative (Image Or Video)
  • Lesson 4: Message Match – Between Ad & Landing Page
  • Lesson 5: Branding Ads vs Direct Response Ads
  • Lesson 6: “The Agency Replacer Toolkit”

Module 6

Troubleshooting Common Problems
& Avoiding Costly Mistakes

By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!

  • Lesson 1: How to Troubleshoot Properly
  • Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
  • Lesson 3: Different Dashboards to Look At When Troubleshooting
  • Lesson 4: Using The “Make Good Decisions Formula”
  • Lesson 5: The 7 Deadly Sins of Disapproved Ads
  • Lesson 6: What If It’s Not The Ad’s Fault?
  • Lesson 7: How To Run Ads Towards Major Events
  • Lesson 8: The Roadmap: Who To Listen To?
  • Lesson 9: Bringing It All Together

Module 7

How to Thrive in the New Facebook
  • Lesson 1: Introduction to Facebook Ads 2.0
  • Lesson 2: Introducing Phoenix Ha
  • Lesson 3: What Really Changed with Facebook Ads?
  • Lesson 4: Reclaim the Power of 1st Party Data
  • Lesson 5: Introduction to the Nine Facebook Advertising Strategies
  • Lesson 6: Strategy Pillar #1: Drive Traffic
  • Lesson 7: Strategy Pillar #2: Increase Conversion
  • Lesson 8: Strategy Pillar #3: Maximize Lifetime Value

Module 8

Creative and Tactics
(Nick and Jordan)
  • Lesson 1: Nick Shack’s Whitelist Influencers Strategy Part 1
  • Lesson 2: Nick Shack’s Whitelist Influencers Strategy Part 2
  • Lesson 3: Introducing Jordan Menard
  • Lesson 4: Creative Overview
  • Lesson 5: Static Ads
  • Lesson 6: Narrative Ads
  • Lesson 7: Creative Testing
  • Lesson 8: Pitchfork
  • Lesson 9: Manual Bidding
  • Lesson 10: Advantage Shopping+


Nick’s Proven Track Record

Nick Shackelford Course
How to Run Facebook Ads 2.0 Updated Course by (Nick Shackelford)

Nick Shackelford – How to Run Facebook Ads(1)

Course publish year: 2023

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How to Run Facebook Ads 2.0 Course: Videos, PDF’s

Download Files Size: 12.75 GB

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