Welcome to Agency Navigator
The ‘Foolproof’ Formula For Starting And Scaling Your Own Digital Marketing Agency
What Is Agency Navigator?
For three years, I’ve helped agency owners start and scale their businesses.
Agency Navigator is the culmination of everything I’ve learned along the way. Painstakingly created over an entire year, this course includes everything you could ever want to start your own agency. Drawing from my own experience as a mutli-six-figure a year agency owner, as well as my team’s collective experience of multiple decades, we’ve refined the original SMMA course, and made it better.
I had one purpose in mind when I created Agency Navigator: to make it as easy and accessible as possible for anyone to start and grow their own agency. See you inside!
Agency Navigator Curriculum
PHASE 1: Laying Your Foundations
Let’s go back to basics and unlock the fundamentals of running an agency. Understand the latest strategies and access all the tools and software you’ll need.
AGENCY MODEL | NICHE DISCOVERY | SERVICE SELECTION
PHASE 2: Mindset
As part of GrowYourAgency’s full-circle approach, we cover each aspect of success, including adopting and creating a solid mindset.
MONK MODE | WAR PATH | SOCIAL ENGINEERING | DAY IN LIFE
PHASE 3: Systems + Processes
Learn how to set your agency up for success with corporate structure, tax and accounting; as well as pricing your services correctly and competitively, and communicating efficiently with your clients.
PRICING | CLIENT ATTRACTION | ACCOUNTING | GETTING PAID
PHASE 4: Finding Leads & Setting Meetings
With an astonishing array of information on finding and communicating with leads, you’ll have no trouble setting meetings with potential clients. As well as cold emailing, calling, and messaging being covered in excruciating detail, you can now learn more advanced outreach methods such as LinkedIn, UpWork, and automated emails.
OUTREACH | OFFER | PAID STRATEGIES | ORGANIC STRATEGIES
PHASE 5: Sales
Nail the most important element of agency growth, parry objections, and learn from real-life case studies from a real-life agency owner. Complete with one-and-two-call-close scripts, and paid trial methodology, this is the ultimate guide to agency sales. You’ll also get access to our vault of real live sales breakdown from my own agency.
SALES SCRIPT | OBJECTIONS | CALL FRAMEWORKS | COMMUNICATION | LIVE SALES BREAKDOWN
PHASE 6: Service Delivery
Agency Navigator’s largest, most-in-depth module has been created by performance marketers and media buyers for agency owners looking to learn the skill from scratch, and become advanced practitioners. Learn everything basic strategies for lead generation for local businesses up to complex strategies for whale clients. With hyper-relevant content addressing recent challenges such as iOS14.
FACEBOOK ADS | FUNNELS | COPYWRITING | AD CREATIVES | TRACKING | LEAD GEN | E-COMMERCE | LOCAL BUSINESSES
PHASE 7: Operational Supremacy
Steal the tricks and strategies from Iman Gadzhi’s own marketing agency. Find the best contractors, maximise your revenue and profit, and refine your business model in this, a consistent student favourite.
FINDING CONTRACTORS | HIRING | TEAM MANAGEMENT | GETTING REFERRALS | STRATEGIC PARTNERSHIPS
PHASE 8: Exclusive Bonuses
Get your hands on exclusive bonus modules with regular updates on relevant topics, content from bonus speakers and more.
SECRET BONUS MODULES
Proven Systems, Processes And SOPs To Streamline Each Area Of Your Agency
- Starting Your Agency
- Finding Leads
- Signing Clients
- Getting Paid
- Onboarding Clients
- Service Delivery
- Hiring Contractors To Fulfill Your Services
- Managing Client Communication
- Client Reporting
Iman Gadzhi – Agency Navigator: Videos, PDF’s
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